Global status report

The Global status report on road safety 2013 presents information on road safety from 182 countries, accounting for almost 99% of the world’s population. Read more..>

Consultancy Services
Monday, 08 June 2015 11:04

Our main objective is to raise awareness among all Kenyans of the extent of death and injury on our roads and their power to prevent it through careful use of roads as a shared responsibility.
Pamoja Road Safety Initiative is not only about motorists; it is about each and all of us.  It is about how we all use our roads safely, whether we happen to be driving, walking, cycling or whatever. We are all in it together for one another.

Our three pillar strategy

  • Development of Communication products  in road safety
  • Research and Development on Behaviour Change Communication(BCC) in road safety
  • Training and Capacity building in road safety

Pillar 1: Information Education and Communication Material Development
What we do:
Design communication products that are

  • Appealing
  • Attractive
  • Interesting
  • Customised/adaptable
  • Friendly
  • Easy

Develop messages that are

  • Interactive
  • Tailored to the intended audience
  • Non-threatening
  • Informed by the process of behaviour change
  • Supported by field realities
  • Adaptable to a variety of communication channels

Some of our communication products include

  • Outreach
  • Secondary outreach
  • Group work
  • IEC development and distribution
  • Motivational counseling

Pillar 2:  Research and Development
Our strategic use of communication to promote road safety in Kenya is based on proven theories and models of behaviour change.
We therefore employ a systematic process that involve
o    Formative research
o    Barrier/behaviour analysis
o    Communication planning
o    Implementation
o    Monitoring and evaluation
o    Feedback and redesign

Pillar 3: Training and Capacity building
Our BCC strategy has four levels of capacity building and we employ specific communication channels for each level
o    Individual – Youth training and University project partnership
o    Community – Role model drivers,
o    Organizations – Fleet driver training
o    Public policy –